Winter Meetings of the Profession
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Thursday, January 24 • 2:05pm - 3:30pm
Marketing Breakaway IV: Human to Human #H2H: Learn to Speak Human, Share Human and Market Human

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We’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But businesses and products do not have emotion. Humans do.

In Human to Human Marketing (#H2H), Bryan explores why and how communication needs to be adjusted around the world to exude simplicity, empathy and imperfection – in the same way humans are built. Through storytelling about his own experiences and as a standup comedian, he delivers lively impact with practical tools and steps you can use right now to connect with other humans and be better marketers, managers, sales people, and fellow members of the human race.

Key concepts include:

  • The Four Rules of Context in connecting your customer
  • Why the ‘Six Basic Human Brand Types’ are critical to connecting with your audience.
  • How Human Sensory Building will make you a better communicator
  • What a “Focker Moment” is and why you should embrace it
  • Creating a Balance of Trust between online marketing and real world relationships

Thursday January 24, 2019 2:05pm - 3:30pm PST
Surf D

Attendees (1)