Winter Meetings of the Profession
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Friday, January 25 • 11:15am - 12:30pm
Joint Marketing/ BD Problem Solving Roundtable: The Marketer as a Strategic Planner and Career Paths: How to Retire as a Growth Professional in a CPA Firm

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(Joint with BD track) Over the past few years, we have just started to see our peers retire from their marketing and BD roles. As a still relatively new profession, the path to retirement for us is not clear. Many growth professionals receive their last promotion well before retirement is even a consideration. How do we stay motivated to keep learning and delivering without that carrot? How and when do we begin to plan for retirement? What is our role in helping secure our successor to ensure the firm continues to thrive? Join this roundtable discussion to talk about that final career path…what it looks like, what’s your role and when it begins. And bring your own questions to solicit insight from your peers.  

Friday January 25, 2019 11:15am - 12:30pm PST
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