Winter Meetings of the Profession
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Friday, January 25 • 9:30am - 10:45am
Artificial Intelligence in Marketing - The Future is Now

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In this session learn what Artificial Intelligence (AI) is and how you can start leveraging it in your marketing practice. By incorporating AI into your marketing, you will have the ability do more with the data you already have, contribute more to your firm’s bottom line and save time in your daily routine. Find out what other industries are doing with AI and how it translates to accounting marketing. We will explore primary use cases, the current limitations of AI and if AI can really replace marketers. By the end of the session you’ll walk away with some real action items on where to start with AI to stay relevant, because the future is now.

Friday January 25, 2019 9:30am - 10:45am PST
Surf D

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