Winter Meetings of the Profession
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Thursday, January 24 • 1:30pm - 3:30pm
Business Development Breakaway III - The Power of Pricing

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In this practical, information-packed 2 hours, BDEs, marketing professionals, and CPA-firm partners unpack five big concepts within Michelle's Advanced Pricing MethodologySM. For each, you’ll learn the rationale behind it, and then discover multiple ways to leverage the power of pricing for your practice:
Key Concepts:
1. Certainty in Price
2. Never Price Alone
3. Your Firm’s Role in Clients’ Worth Perception
4. Revenue Models for CPAs & Consultants
5. Critical Price Variables

Attend this session and gain the competitive advantage:
• Explore the psychological and financial benefits when you provide tiered, 3-option pricing in advance.
• Learn how to bring more impactful, truly holistic approaches (can you say effective cross-selling?) to the majority of your new customers (and old) without seeming pushy.
• Discover keys to breaking out of the “just another vendor” role into a true business-advisor role, from day 1 of a client relationship.
• Change from firm-centric to customer-centric in your positioning for a more effective sales approach.
• Take away at least 5 different revenue models that your firm can use right away.
• Learn tips for better defining scope, in writing, to reduce the amount of work you write off, month after month.

Thursday January 24, 2019 1:30pm - 3:30pm PST
Surf C

Attendees (1)