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Winter Meetings of the Profession
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Thursday, January 24 • 1:30pm - 2:00pm
Marketing Breakaway III - The Marketer of The Future Part II: Develop Your Growth Plan & Measure Success

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Picking up from the prior session, we’ll cover
 
-       What is a growth plan
-       How a growth plan works with a strategic plan and a marketing plan
-       KPIs used to measure success
 
Lead your firm through the change that’s occurring with a sound plan and put metrics in place to prove the impact of your actions. Change is hard, but it’s easier to manage with sound strategy and a solid plan.What determines a good KPI to measure in the evaluation of your website or marketing campaign? We will talk through ideas that apply for firms of varying sizes and websites with different goals and content.

Measuring the ROI from Digital efforts, paid or organic, is not as simple as being in the Red or Green. A proper analysis involves many data points and influencing factors, so let’s talk through them together!

Thursday January 24, 2019 1:30pm - 2:00pm PST
Surf D